This week it was announced that J. Walter Thompson would be adding to its portfolio of military-affiliated clients: effective immediately, J. Walter Thompson Atlanta will be leading the creative strategy and execution of the United Service Organization’s (USO) national brand advertising campaign.
The USO is an organization committed to strengthening America’s military service members by keeping them connected to family, home and country, throughout their service to the U.S.
J. Walter Thompson will also support the launch of the USO’s new brand positioning, which aligns with the organization’s 75th anniversary.
Campaign elements will include TV, radio, digital, social, OOH and direct response.
To learn more about J. Walter Thompson’s new partneship with the USO, read this article from Ad Age.
